area braces for the bustle, cbs 5 reporter joe vazquez reports the city can't wait for the windfall. >> it's going to be very busy and profitable. >> like what, a car payment? >> it could be depending on the car. ♪ [ music ] >> reporter: not all this weekend tourists will spend money like sailors on leave but they will leave a major mark. >> it's undeniable. >> reporter: matt of the san francisco travel association says visitors to the city spend about $300 per day. >> about a third of that is spent in the hotels. that means two thirds of it is spent outside the hotels. that's restaurant, retail, museum, galleries, other cultural experiences, transportation. >> reporter: with a million visitors projected this weekend, that's an economic impact of about $300 million per day. >> september was an amazing month for us our busiest month for occupancy since 2009. >> reporter: michael pace general manager of the "w" hotel says october is on path to do even better. >> this could potentially beat the record. we are within a percentage point of out doing ourselves again. >> reporter: the fo